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On this day in New York · October 6, 1927

Broadway Watches the Silent Era End

One ad-libbed line from Al Jolson at a Times Square movie palace, and the picture business would never be silent again.

Broadway Watches the Silent Era End
Wikimedia Commons / Al Jolson

The facts

Premiere date
October 6, 1927
Venue
Warners' Theatre, 1664 Broadway, New York
Studio's gross rental
$2.6 million, Warner Bros.' biggest earner to date
The day before
Sam Warner, the studio's Vitaphone champion, died of pneumonia on October 5, 1927

On the night of October 6, 1927, Warner Bros. premiered 'The Jazz Singer' at Warners' Theatre, 1664 Broadway, in a house strategically timed to open after sundown on the eve of Yom Kippur. Al Jolson starred as Jakie Rabinowitz, a cantor's son who runs off to sing jazz under the name Jack Robin, and when he broke into spoken dialogue on top of the synchronized Vitaphone songs, he used his own well-worn stage line: 'Wait a minute, wait a minute, you ain't heard nothin' yet.' None of the four Warner brothers were in the house. Sam Warner, the one who had pushed hardest for the Vitaphone sound system, had died of pneumonia the day before, and his brothers were already on a train back to California for the funeral. The audience that stayed didn't know they were watching pictures learn to talk, but critics in the room did.

In their words

The day in the words of the people who were there. Every quote is verbatim, and every source links out so you can check it.

  1. Wait a minute, wait a minute, you ain't heard nothin' yet

    Al Jolson, as Jack Robin, in The Jazz Singer, October 6, 1927

    Source: Wikipedia
  2. the end of the silent drama is in sight

    Robert E. Sherwood, reviewing the premiere for Life magazine, 1927

    Source: Wikipedia

Why it still matters

A few unscripted words at a Broadway movie house is the moment historians point to when the silent era ends and talking pictures take over, and it happened blocks from where Times Square tourists still line up for movies today.

Sources

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