New York EXPLAINED
Get the brief

The Modern Metropolis · October 1929

The Crash of 1929

The week the bottom fell out of Wall Street. The bankers called it "a little distress selling." The leaping-broker suicides were mostly a myth. The Depression was not.

A large crowd of men in hats and overcoats fills Wall Street outside the New York Stock Exchange during the crash of October 1929.
The crowd on Wall Street outside the New York Stock Exchange after the crash, October 1929. Library of Congress. Public domain.

The facts

The peak
September 3, 1929: the Dow hit 381, the top of the 1920s boom
Black Thursday
October 24: panic selling, a record 12.9 million shares, steadied for a day by the bankers
Black Tuesday
October 29: the worst day, 16.4 million shares; the two-day slide erased about $30 billion
The bottom
Stocks kept falling until July 1932, down about 90 percent from the peak
The bankers
J.P. Morgan’s Thomas Lamont, the NYSE’s Richard Whitney, National City’s Charles Mitchell
The aftermath
A third of the city’s workers jobless by 1932, and a shantytown in Central Park

The 1920s boom ended on the floor of the New York Stock Exchange at 11 Wall Street. On Black Thursday, October 24, 1929, the market went into free fall, and a group of the city’s most powerful bankers met across the street at J.P. Morgan to organize a rescue. Their man Richard Whitney strode onto the floor and bid for U.S. Steel above the market, and for one afternoon it worked. It did not hold. The following Tuesday, October 29, was the worst single day the exchange had ever seen. The legend of that autumn is ruined speculators leaping from Wall Street windows, and it is mostly a myth: the city’s medical examiner counted fewer suicides that month than the year before. What was real came slower and ran deeper. Stocks fell for three more years, a third of New York was out of work by 1932, and a shantytown called Hoover Valley rose on the drained reservoir in Central Park.

In their words

The event in the voices and documents of the people who were there. Every source links out so you can check it.

  1. Document

    The bankers met at 23 Wall Street as the market collapsed. Lamont’s understatement became the textbook line of the crash.

    There has been a little distress selling on the Stock Exchange, and we have held a meeting of the heads of the financial institutions to see what can be done.

    Thomas Lamont of J.P. Morgan, to reporters during the Black Thursday panic, October 1929

    Sources split on whether he said it the evening of October 23 or midday on the 24th, in slightly different forms.

    Source: Britannica; John Kenneth Galbraith, The Great Crash, 1929
  2. Testimony

    Whitney bid about $5 above the last sale for U.S. Steel, loudly and in plain sight, to signal confidence. The rally it sparked lasted one afternoon.

    I bid 205 for 10,000 Steel.

    Richard Whitney, vice president of the NYSE, buying for the bankers’ pool on Black Thursday, October 24, 1929

    This is the famous retelling, not a transcript. The man who "saved" the market that day was himself sent to Sing Sing for embezzlement in 1938.

    Source: Galbraith, The Great Crash, 1929; HistoryNet
  3. Newspaper

    Show-business slang for a flop. The trade paper’s wisecrack outlived every sober headline of the day.

    WALL ST. LAYS AN EGG

    Variety, front-page headline, October 30, 1929

    Source: Variety (the issue is held by the Library of Congress)
  4. Newspaper

    It was a joke. Repeated as fact, it helped manufacture the legend of the leaping brokers.

    When Wall Street took that tail spin, you had to stand in line to get a window to jump out of, and speculators were selling space for bodies in the East River.

    Will Rogers, syndicated column, late October 1929

    Source: History.com
  5. Document

    The historian who made the 1929 story canonical also debunked its most durable image.

    In the United States, the suicide wave that followed the stock market crash is also part of the legend of 1929. In fact, there was none.

    John Kenneth Galbraith, The Great Crash, 1929 (1955)

    Source: John Kenneth Galbraith, The Great Crash, 1929
  6. Document

    Unemployed stoneworkers built a sturdy shack of native park rock. The crash that started at the Stock Exchange ended in a slum in the middle of the park.

    A shantytown the residents called Hoover Valley, its main row named Depression Street, rose on the drained Lower Reservoir in Central Park, the future Great Lawn, and stood from 1930 to 1933.

    The Central Park "Hooverville," 1930-1933

    Source: Central Park Conservancy

What people get wrong

What it changed

The city is still writing this.

We read every newsroom in New York and the state each morning and explain what it means. Free, and the next chapter lands in your inbox.

Free to start. The unsubscribe link actually works.